In order to decide what kind of direct mail list you want you need to look at what are you offering through direct mail marketing then target your audience.  For example, if you are selling a book on coin collecting you need to focus on people who collect coins.  Do you want collectors who are hobbyist or those who do it for investment?  Do you want children or adults to purchase your book?  You can find a list for any possible customer list you need!  This is where a direct mail list broker comes in.

    You can put together a horrible looking direct mail marketing promotion with poorly printed information, but if it goes to the right direct mailing marketing list it will get your some sales!  Yes, regardless it looks like a monkey put it together if it gets in the right hands you will make some sales! 

    I cannot stress enough that your mailing list is GOLD for any direct mail marketing campaign!  Getting the right mailing list with a good targeted offer  you will laughing all the way to the bank! 

    There are hundreds of mail list brokers you can find online or telephone directory.  You can specify the age group, sex, martial status, location, income, hobbies, profession, etc.  You an make it a broad list or narrow it down to a very special group of people.  Believe me, there is a list for any and every possible group you can imagine!

    How do you find a good direct mail list broker?  You can go online or use your phone books’ business section.  Better yet, if you have been in business for awhile you may have your own customer base or “in house” mailing list already!  It is easier to sell to people you have already sold to than to sell to someone who has never done business with you.

    One thing to remember is that you are renting the list from the mailing list broker for one time unless you pay the price to use the list multiple times.  These list can come attached to an e-mail so you can download into your mailing program like MS Word.  Or they can come on a CD which you will then upload to your computer or you can receive them on peel and stick labels. 

    The advantage to getting a mailing list onto your computer you can print directly on your mailing piece like a postcard or envelop which looks more attractive to open than a basic peel and stick label.  Another advantage to using the computer is you could mail merge so you can personalize each letter as well as the envelope.  Finally, by having the list on your computer you can sort in zip code order and often get a special postage rate . (Check at www.usps.com for details.)    

    Additionally  you want to do is keep track of mailing pieces that come back as a “nix” or bad address.  Some mailing list brokers will give you credit or extra names while others will not.  Most require you mail within 45 days of renting the list, but check with your mailing list broker for their policy.  Also stay away from cheap mailing list as they are not worth the label they are printed on!  Typically you can expect to pay $100+ per 1,000 names/addresses from a professional mailing broker.  There is usually an extra charge if you want them delivered via e-mail or on piece and stick labels.  Some will charge a fee if you wish certain locations or income bracket. 

    How can you build your own direct mail marketing list if you cannot afford to rent a list?  You can advertise and collect names from those who respond or get several people who are in your network marketing to rent a list and then split the list up so it is cheaper for each person in downline. 

    When people begin to respond to your direct mail marketing promotion it is absolutely necessary you keep their name and address on file!  These people are now YOUR customers. 

     When you contact a mailing list broker let them know how many names you need, what you are mailing and any special requirements you have like age, states, income.  Once they know your requirements they will let you know the cost and form that the list come in (diskette, CD, email attachment, labels, etc.)  First orders usually payment is required in form of money order or cashier’s check.  Many companies will not allow you to order less than 5,000 names. 

     What mailing list company is the best?  The ones I mention below are well known and been in the business for years.  My advice is to rent a list and keep track of  “nixes” (bad addresses) and sales.  When you find one you’re happy with then you’ve hit the jackpot!

We offer quality names at excellent prices! You get what you pay for!  If you need fresh, responsive, quality names for your direct mailings, you have found the perfect source. Every name we sell has responded to either an opportunity or multilevel ad that we personally have placed.